About Me

I’m Steve.

In this blog I dig deeper into the mental side of sport: psychology, neuroscience, neurobiology and training methods to understand what makes us great.

I played a bit of tennis when I was younger (quite a lot of tennis, actually), but I wasn’t good enough to go pro.

I graduated from Stanford in mechanical engineering and spent my career in technology and consumer electronics at places like Apple, WebTV and Bose. I realized that we attach ourselves emotionally to products and companies through stories. The most successful places I’ve worked at have the best stories. Great stories lead to great outcomes.

On a Tuesday morning in 2009, a question appeared in my head:

How do the stories that we tell ourselves allow us to produce our best performance?

That question has led me to study how elite athletes think. I want to unpack their stories down to the most fundamental level and understand what makes them the best.

I’ve written a book about the psychology of elite athletic performance called The Importance of Walking and I hope to get it released soon.

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